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Title : Facebook offers new platforms to Advertisers
Link : Facebook offers new platforms to Advertisers

Facebook offers new platforms to Advertisers

After Myspace'srecent announcements regarding its new advertising offers. Facebook hasannounced their new strategy on Tuesday, 6. November, they aim to havebusinesses build their own costumized pages. This new project has beencreatively named "Facebook ads".

Inan era where word of mouth and personalised messages are at the core ofany successful communications/ advertising campaign, Facebooks newactions will be highly welcomed by advertisers and businesses ingeneral, with 10.000 pages having already been created and launched thesame evening as these announcements.Facebook users will be able to become fans of those pages and anyaction they take on such would be automatically communicated to thatusers friends, who would receive a company logo. In other words, ifyour favourite chocolate brand happens to have a page on Facebook, youwould have the chance to share your passion with other users on yourfriend's list.Further actions would involve businesses being able to track theirsocial ads, as well as users shopping sites being promoted to those intheir friend's list.As per Mr Zuckerberg, ( facebook's founder ), "nothing influencespeople more than a recommendation from a trusted friend (..) a trustedreferral is the Holy Grail of advertising. For the last 100 yearsmedia has been pushed out to people, but now marketers are going to bea part of the conversation. Tetridia

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