Title : How Press Releases Support Search Engine Marketing
Link : How Press Releases Support Search Engine Marketing
How Press Releases Support Search Engine Marketing
How to use press releases to create links to your site. Links from pages of relevant content and with keywords are powerful tools in improving your search engine rankings.
Press releases are becoming more and more important to your search engineoptimization strategy. Many people prefer to view them online as a source ofinformation instead of newspapers and trade publications, especially in thetechnical field.
Online audiences are increasingly in control of themessages they see, and will filter out a lot of advertising and publicationsperceived as irrelevant. Plus, its still true that PR carriesmore credibility than advertising.
Increase traffic and link building
A good pressrelease strategy can help increase site traffic and bring in new leads aseffectively as other SEO tactics. An interesting, well-written press releasecan stick on web sites for a good long time, creating valuable publicity andinterest in the source.
When yourrelease is picked up by a relevant web site, it creates an important link backto your site. This can help boost search engine rankings. So press releases area good strategy for your link building efforts.
Know your keywords and your audience
It iscritical to include carefully-researched keywords in the copy--and especiallythe headline--to be sure you have an optimized release. It is also important todesignate keywords and take advantage of available RSS feeds when posting therelease to sites such as PRWeb (www.prweb.com).
It is moreimportant than ever to identify and understand your target audience. This willmake decisions about optimization and distribution of the release much easierand more effective, and can increase your relevance to the search engines.
Use your newsroom
As soon asit has been released, you can add important content to your site by placingeach release in your sites newsroom (if you dont have a newsroom, create onesoon) It can also help to place the headline with a link to the newsroom onyour home page. You might automate this process. And keep your releases up todate! A prospect doesnt get a positive first impression from a Latest Newsitem dated 2006.
Take advantage of blogsIt is also important to post the release to yourblog and include the keywords in the post title. This also increases relevanceand visibility. The number of people using blogs as a source of news is quicklyincreasing, and this will place your news in front of them. A good pressrelease increases thelikelihood of attracting the attention of people who write news stories becausejournalists are heavy readers of good news blogs.Give them a reason to visit
It may helpto include a specific reason in the release for the reader to visit your site,and make it easy with imbedded links. For example, RefreshWeb client CliffordLaw Offices www.cliffordlaw.comincludes a summary introduction to free legal articles in a press release, andincludes a link to make it simple to visit their site and finish the article.
Thus this article How Press Releases Support Search Engine Marketing
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