Title : Digital Marketing and Landing Pages
Link : Digital Marketing and Landing Pages
Digital Marketing and Landing Pages
In this article, we will take a general overview of PPC ads, and examine the proper methodology behind building effective landing page content.
According to Forrester research, more than 70% of searchengine users report visiting organic listings daily, versus nearly 80 percentof visitors reporting that they never click on Pay-per-Click (PPC) results.DigitalMarketing experts are well served to understand that despite the fact that 80%of users do not click on PPC ads, the remaining 20% makes up hundreds ofmillions of potential customers.In this article, we will take a generaloverview of PPC ads, and examine the proper methodology behind buildingeffective landing page content.To begin, lets say you have gone aboutcompleting the proper methodology for your PPC campaign.Youve assembled theproper keywords for your ad.The ad text is all ready to go and youve taken thetime to determine who should be clicking on your ad and how you plan to getthem to complete that initial conversion.Your account is set up and ready tobegin through Google AdWords and, finally, keywords, budgets and time-lineshave been meticulously designed so as they wont break you companys or yourclients finances.Next comes the challenge of making sure that your website orlanding page is working in concert with your ad.The last thing a Search Engine Marketing campaign managerwants is a potential customer being convinced enough to click through yourcompelling ad, only to find out they cant get more information or worse yet,cant get anything close to what theyre searching for.This would not only resultin lost customers, but could cause Google to yank your PPC ads.Your websiteshould take into account the type of users that will come to it.Are theylooking to get more information? Are they looking to register? Are they lookingto make contact to make a purchase? Your website should be created to handleevery possible desire of the users who click through your ads.Not only shouldall conversions be present and easy to locate, relevant content should beavailable to view and download with the least amount of clicks possible.Nowthey are there, your goal is to convert them, so it is important to make thisprocess one that is quick and painless to the user.Similar to how your PPC adshould make it known what the offering is, your website must take intoconsideration the types of clients that will be coming to your site.Forexample, a person looking for a sports car would not expect to see pictures ofchildren on the landing pages unless they somehow help to convey an on messagecommunication.Within the site there must be clear terms and content relatingback to the originally searched for keywords.Status related items such asjewelry, liquors and fine clothing should have a correspondingly classy website.Avoidclip-art, public images, tacky fonts and overused layouts whenever possible.Lastly,online tools such as Google Analytics and Yahoo Site Explorer should always beleveraged. These tools can allow you to monitor your sites performance, so youmay make the necessary dynamic changes that are so crucial to successful PPCcampaigns.After the proper steps have been taken to ensure appropriate on-sitecontent, you should know fairly quickly the effectiveness of your ad.
Thus this article Digital Marketing and Landing Pages
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