Title : How to Rank Higher in Google Local Business Listings
Link : How to Rank Higher in Google Local Business Listings
How to Rank Higher in Google Local Business Listings
Google offers a free business listing to small businesses at the top ofmost local search results pages. Local Google Advertising is what we'reafter when we talk about Google's local business listing center.Anatomy of a Google search result page:
Google offers a free business listing to smallbusinesses at the top of most local search results pages. Local GoogleAdvertising is what we're after when we talk about Google's localbusiness listing center. Anatomy of a Google search result page:
Listings on the right side bar are paid advertisements, often called "sponsored links"
The main body of a search result page are called the "organic" or "natural" search listings
At the very top in a colored text box are also paid advertisements, sponsored links
Above the organic listings are "Google Local Business Listings"
This wiki deals with only with the Local Business Listings
Youwill notice a map associated with each listing, this is because Googleused the existing infrastructure of Google Maps to implement the freebusiness listings. It's generally thought that Google offered this freeservice, and gave its location on a search result page prominence abovethe organic listings because of the popularity of Google's AdWordsprogram.
AdWords is a PPC (pay per click) advertising systemwhere keywords and keyword phrases are bid on in an auction likesystem. The immense popularity of AdWords priced smaller Mom n Popstores out of the market due to the ever escalating costs of certainkeywords. Google became fearful that it's search platform would bereturn search results of the "rich and famous" thus reflecting onlywhat the rich and powerful wanted seen on Google search results.
How does Google determine which website should rank higher than another?
Googleuses a computer program algorithm based on hundreds of factors as thevast size of the internet precludes any human capability of keeping thelistings accurate or current. That algorithm is a closely guarded tradesecret within Google. Search Engine Optimization Consultants learn whatGoogle apparently likes and doesn't like from the observable behaviorof search results.
Local Business Listings IS Googlemaps
GoogleMaps algorithm is different from the algorithm that anoints one siteover another. It's also slower to update. If your customers leaveglowing reviews of your product or service on the link provided yoursite will climb in rank. You are permitted up to 10 photos of yourproduct or service, use as many of those slots as possible. Fill out asmuch information about your business as space allotted provides, beingverbose is better than being succinct when it comes to Google LocalBusiness Listings
Many small businesses get leads and interestedinquiries from a local business listing even if they don't have awebsite URL. Still other small businesses find it unnecessary to havetheir company listed anywhere other than the top local businesslistings. If your listing falls in ranking or is bumped out of it'sspot by a newcomer and you find your company losing sales because ofit, you may want to outsource your rankings management to a localsearch engine optimization firm.
The fees involved for a local business listing may be less than the fees for improving your company website's organic listing.
What Determines Rank?
Everwonder why your companies listing in Google does OK in the main body ofGoogle's search results page but is not in the top 10 of those peskyGoogle Local Business Listings?
Ultimately what you want is to befound in BOTH sets of listings, the net effect of which would be todrive home in your prospective customers Mind's Eye that Googleapparently thinks pretty highly of your company if Google is displayingYOUR company listing in the Local Business Listings and in the OrganicSearch Rankings.
Well, people's perception and Google's reality are far, far apart.
Google didn't *pick* you to be #1 and your competitor to be #11Acomputer program picked you over the hapless fella you compete with. Aperson did not visit your site, take notes, compare notes, make adecision, hear the belly aching and whining of the poor fool who gotbumped off of his front page listed by a website that ranked betterthan his...
nope, an algorithm picked you over them.
Thinkabout it... there are what? a Gazillion webpages already indexed inGoogle? And how many tens of thousands of new webpages being created aswe speak? Some of those tens of thousands are being "generated" by a"bot".
There is no way on God's Green Earth a staff of humanscould possibly keep up with that kind of volume. An algorithm did it.The robot that scours the Internet (in the SEO industry we call that"spidering") is titled GoogleBot GoogleBot Can't Really *Read*
GoogleBot can NOT read... but it CAN count
Googlebotcounts the words on your webpage, it counts the keywords and keywordphrases you use in your copy. Is y0ur company website a little light oncopy? Too bad for you.
It matters little to Googlebot if thefancy flash graphic and dramatic digital photos depicting your mostimportant product are... well the damn thing can't decipher a photo!but it CAN read text.
What ever makes your photos good, better orbest and likewise your competitors photos crappy is subjective. Art issubjective, math is not.
Either the keywords are on your webpage (Prominently placed at the top of the page I hope) or the keyw0rds are not.
Hewho has the most keywords (elegantly, tactfully and deftly constructedwith proper enough grammar for the spell checking programmed Googlebotto index). Wins that coveted top spot!
But... the Google Local Business Listings are a different story. The algorithm that runs it is different.
WhatGoogle is looking for and rewards when it sees it for the organicsearch results page (the body of the page) is one thing. What Googlebotis looking to see in the Free Local Google Advertising Listings isquite another.
I'm not about to reveal the entire loophole in a"Google Secrets Revealed" post, not even for a hefty $1000 fee for anebook (I'd do it for that price if it were ticket sales to a seminarand I got a couple dozen of you to buy $1000 tickets to eagerly learnhow I do what it is I do) (that's in the works by the way)
No,I'm not telling, not the whole thing but I will give you a hint, andI'm giving said hint in the form of my own Maryland search engineoptimization results. This is not theory, This is not alleged, Whatfollows is battle tested.
I'm competing against the best of thebest, the top guys and gals in Maryland: other SEO professionals. Linkbuilding technicians like me:)
If your customers leave glowingreviews... and they leave them USING a gmail account, and that Gmailaccount is associated with a Google Profile, and the person leaving thereview has a picture or avatar uploaded to that Google Profile... YourGoogle local business listing will climb in ranking.
There are things you can do to improve your ranking
Manyof you know you have to do something, you're reading this to researchif there's anything you can do to "make the phone ring" in thischallenging economy. More than a few of you will learn that you knowyou want to do something about SEO (search engine optimization) butsimply don't have the time... and you'll hire me to get YOUR companywebsite dominating the local Google search results!
Thus this article How to Rank Higher in Google Local Business Listings
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