Title : Better Photo Tips - Writing a Photo Article
Link : Better Photo Tips - Writing a Photo Article
Better Photo Tips - Writing a Photo Article
Web pages and articles have several things in common,the most obvious being that both do better when Key Words are included. This article covers the importance of KeyWords in both the title and body of any article you are writing.
By now youve probably heard that writing photoarticles is a great way to get Qualified Traffic to your photography web site.By "Qualified Traffic" I mean people that are actually interested inphotography to begin with. Let's face it, 10,000 visitors a month to your sitemeans nothing if only 10 of those people are actually interested inphotography.I want to be up front with you. I have 30 years photography experience, 10years web page design experience, but only two years of writing photographyarticles experience. So, you ask, why am I writing about writing if that's whatI have the least experience in? I write about 48 years of lifetime experiencesand relate them to photography. In other words, all that we are asphotographers or writers comes from ALL that we are.On my own website I currently have about 120 photo articles, 120 photo tips,120 photo quotes, etc. The reason I choose 120 as the magic number was so thatI could list 10 new photo articles, 10 new photo tips, 10 new photo quotes etceach month on my front page. This way my home page would have new and differentinformation showing up each month for a whole year before anything wasduplicated.That having been said, I ran into an interesting design problem. When I had tolist an article with a title like: "Depth of Field - A Major Player inCreative Control", it physically would not fit in the small space I had onthe left hand side of the page. At first I shortened the link to somethinglike: "DOF- A Major Player".Keep in mind that web pages and articles have several things in common; one ofthe most obvious being that they do better when "Key Words" areincluded. Key words are those words people will type into Google or Yahoo tofind your website or article to begin with. To give you an idea how importantthey are, my first photo website was called: "lordtedric.com",simple, unique, easy to remember. The problem is: it said nothing aboutphotography. Unless someone knew me personally, they had absolutely no reasonto go there.I had learned that lesson when I designed my current website, but I still hadnot applied it to my articles yet. Maybe I get too focused in on one problem ata time. At the time I was thinking about web page design not articles, but Idid realize I had a similar problem. Rather than using the short description"DOF- A Major Player" I went to "DOF in Your Photo".Presto! Problem solved. Short, concise, to the point, and now my link hadanother Key Word on my home page.Sometimes one good idea leads to another, and another, and another, etc. Ifigured if it would work on my article, why don't I change ALL the links toinclude a key word? This is where I got my education about article titles. Idid NOT write most of the photo articles on my site. There are many photoarticles written by very good photographers, but a surprising number of themnever mentioned the words photo or photography in their title. I am not passingjudgment, because I did the same exact thing. True, "Depth of Field"is a key phrase, but not as basic or as widely searched for as photography orphoto. By changing the title of myphoto article to: "Depth of Field - A Major Player in YourPhotography"; my search engine response for that article increaseddramatically.Notice the current article you are reading has the keyword "photo" inthe title, twice. It is also no accident that I have started writing articleswith my web site's name in the title as well. This is something that has beenlearned over time. I had already written 60 photography articles, when itfinally dawned on me that I REALLY needed to include key words in the maintitle. For me, having the word photo or photography in the title of a newarticle is not even an option any more. No matter how clever or catchy a titlemay appear if it does not include a key word, (like "photo") then itdefeats the purpose for having written the article to begin with.Like wise, it is possible to write a photography article and only use the keywords two or three times. Yes, it is possible to do this; in fact it is amazinghow many people do, but if the reason you are writing your photo article tobegin with is to draw attention to your photo website, then you need to includethose key words in the body of your text as well. The article you are readinghas the words "photo or photography" in it at least 30 times. Is thatover doing it? You tell me. Read this article again, does it feel like thosekey words were forced? As long as the key words are relative to what you aretalking about, use them as often as possible.Personally; I believe photography is a gift from God, as is the ability towrite clearly. Speaking as a parent (and as a grandparent), I also believe thebest gifts are those that can be shared. A great photo can motivate, uplift andinspire. Do you know anybody who does NOT need a little more of those traits intheir life? Go out and make the world abetter place. Share the gifts youvebeen given with the world today!Thus this article Better Photo Tips - Writing a Photo Article
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