Title : Website Design - Does your Landing Page Send them Packing?
Link : Website Design - Does your Landing Page Send them Packing?
Website Design - Does your Landing Page Send them Packing?
The landing page is so crucial for visitorretention, not to mention their return and a bad website design that isnot optimized to keep visitors can ruin your online efforts. A landingpage is th...
The landing page is so crucial for visitorretention, not to mention their return and a bad website design that isnot optimized to keep visitors can ruin your online efforts. A landingpage is the page that visitors first land on when visiting your siteeither from search results, or from any links to your site. Usuallyit's the home page, but it's actually any page that is linked to andfrom where visitors can get to your website.
Also, it isimportant to realize that while we, who are webmasters, understandwebsites and navigation on a deeper level, you always have to assumethat your visitors are complete novices and they need obvious and clearindication within the website design of what your site is about, what'sthere and how to get there.
The landing page is really the "first impression" of your site and its content.
Website Design - Ask yourself these questions:
1. Is your website clearly defining what you are offering?
2. Is there some kind of welcome message or post that explains what's there?
3. Is the content reflective of the title and description?
4. When visitors land on your page, are they easily able to navigate to different sections and pages within your site?
5. When they land, are they met with valuable relevant information ordo they have to muddle through a ton of adds, like Google Adsense andbanners?
If you answered NO to any of these questions then youwill have problems with keeping your visitors and you can bet that theywill not return.
Remember that the Internet revolves aroundthe ease of getting information, if a surfer has to jump through athousand hoops to find what their looking for on your website, believeme, they won't, and why should they? There are millions of other sitesthat are designed in such a way that they will find what their lookingfor with ease.
Don't let a bad landing page, bad websitedesign and navigation set-up affect your online business and Internetmarketing efforts.
Article Tags: Website Design, Landing Page
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