Title : Optimising technical content for international audience
Link : Optimising technical content for international audience
Optimising technical content for international audience
Structuring your website is very important for international SEO when you have different languages and localisations of your content and there are some technical things you can do to your pages to help search engines find and understand the different internationalised sections of your website.
Structuring your website is very important for international SEO when youhave different languages and localisations of your content and there are sometechnical things you can do to your pages to help search engines find andunderstand the different internationalised sections of your website.
First determining where to place your translated content is an importantstep. There are some organisations that structure their multi-lingual websitesby placing different translations in different sub-domains. For example, youmight place your Spanish version of the site on es.yourdomain.com. Otherwebsites will place the content in different subfolders like yourdomain.com/es.Both methods are effective in establishing a different form of content dedicatedto a certain language. And they both have risks and advantages.
Well using different sub domains allows you freedom in implementationsince it can be considered a completely different website. It also brings therisk of not taking advantage of the overall link value of your main domain. Usingsubfolders to house your multi lingual content eliminates this risk and itbrings the full strength of your domain to bear. But it may be challenging toimplement different site frameworks this way depending upon how your e-commerceplatform a setup.
Next, make sure to explicitly to tell search engines what language andregion the content is targeted to using hreflang link tags on your pages. Thesetags will tell a search engine where each internationalize version of the pagelives by specifying each of the URL along with the language in-country targets.So if you have one version of your page in English and another in French, youcan put these two tags on both pages specifying which URLs house each piece ofcontent. And you can be more specific by adding country targets as well. If youhad one version of the page targeted to French speaking Canadians for example youcould modify this tag to include both the language and the country code.
When it's all said and done the best SEO Manchester UK will be able to properly identifywhat audience each page is targeted to and display the most relevant results inthe different geo targeted search engines. Also be sure to use rel canonical tagson each language specific version of your content pages. This can be especiallyimportant when you have similar content targeted two different countries withinthe same languages. You can avoid duplication problems by explicitly callingout the unique URL of each piece of content in each language.
As long as you determine a scale of all structure to house you differentinternational content and you apply the appropriate location, language andcanonical tags, search engines will have an easy you a to determine whichlanguages in countries each of your content pages are intended to serve. Andthis will help get the most relevant and appropriate pages of your site in eachof the language specific search results.
Thus this article Optimising technical content for international audience
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