Title : Best SEO practices for mobile phones
Link : Best SEO practices for mobile phones
Best SEO practices for mobile phones
This article describes the latest best practices followed by SEO professionals for optimizing mobile web pages for the mobile search engines.
MobileSEO is fast gaining prominence in the internet marketing industry, aswebmasters fall over each other to target the users of cell phones, smartphones and PDAs. Also known as third screens, the market share of thesehand-held devices is rapidly increasing due to their portability, compactness,affordability and most importantly, due to the fact that they require verylittle technical knowledge to operate.
These hand-held devices offer users theflexibility to be in touch with their social circle as well as accessinformation anytime and anywhere, which is why more and more users areswitching to mobile internet. Internet marketers, who want to reach out to thisever-growing market, must invariably pay more attention to mobile SEOstrategies. Optimizing a website for mobile internet users is a brand newstrategy and experience for SearchEngine Optimization professionals, which are discussed in brief in thefollowing paragraphs.
1)Screen Size and layout
Considering the fact that the mobile screenhas a limited space, the first thing that you should pay attention to is thecorrect screen size. Minimum use of the keypad, lightweight design, and moreusage of vertical scroll rather than horizontal scroll will make your websiteeasier to browse on a mobile screen. A table or a frame will make your screenbigger; hence it is better to avoid them. Mobile web developers generallydevelop their mobile website in CSS (Cascading Style Sheets), which adjusts thescreen size automatically. Ensure that your titles, urls, meta tags are shortand simple so that they can easily fit on the small mobile screen.
2)Optimizationfor mobile search:
Mobile search engineslike Bing Mobile, Google Mobile, Taptu, Jumptap, etc operate differently fromtraditional search engines in many respects. This is mainly because of the factthat mobile phone users differ from laptop or desktop users in theirtemperament, site requirement, accessing location, and the time in hand. Whiledesktop and laptop interfaces are quite standardized, the mobile phoneinterface is still quite varied, with the result that the same mobile searchengine may return different search results on different handsets.
3)Bestpractices for mobile SEO:
While designing your webpage for the mobile screen, go through the W3C guidelines and utilize the XHTMLcode on your website. In mobileSEO, keywords are targeted in a way which is different than traditionalSEO. Shorter keywords of 2-3 phrases with the geographical location includedare the best for mobile SEO. Also, it would be prudent on your part to submityour mobile website to various mobile search engines and also to Dmoz directoryto receive quality in-bound links.
As mobile search israpidly growing day by day, Search Engine Optimization professionals mustrealize the basic differences in mobile and laptop users, the differences inmobile and traditional search engines, and optimize their mobile websiteaccordingly to make it easily accessible on mobile phones.
Thus this article Best SEO practices for mobile phones
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