Title : Yellow Pages: Consider Whether to Advertise Online or in the Book
Link : Yellow Pages: Consider Whether to Advertise Online or in the Book
Yellow Pages: Consider Whether to Advertise Online or in the Book
If you want to advertise your business in the yellow pages, you may be wondering whether to use the website or phonebook. Learn what to consider before choosing.
If you are not sure whether to advertise your business on the yellow pages website or the phonebook, you have a few things to consider before making this decision. It all depends on the nature of your company, your expectations, and what you are willing to pay. You can get some help with this decision by contacting the person who oversees the ads, but until then, consider a few details.One of the most important things to think about is your audience. Consider who you are trying to reach out to, as this will tell you whether you should use the internet or a more traditional route. If you want your ad to reach young people, such as students, then the internet is likely more fitting for marketing since younger people are more likely to go online than open a phonebook. The same goes for young professionals and even the middle-aged, as they likely have lots of access to the internet all day at work. Being in front of a computer most of the day means that they can quickly perform a web search to find what they need. On the other hand, if you want to reach the older demographic, as well as those without computer access, advertising in the traditional yellow pages book may be best.
You should also find out the prices of each option. Most companies have a set advertising budget to stick to. Unless you are sure you will get a great return on your investment by changing the plan, you are advised to stick to the budget. Find out how much it costs to place an ad online versus in the book. Make sure that the services are comparable, as the ads are the same size and include the same features. This allows you to get a fair comparison before you make a decision.
Finally, make sure that a good number of people will see your advertisement. Find out how many visitors your local yellow pages site has, and compare this to the number of homes that the phonebook is distributed to. Clearly, if one has many more readers, then it may be worth it to go with them, even if the price is higher. One of the main points of marketing is to reach a wide audience so you can increase your customer base, so make sure the type of advertising medium you choose can do this for you. Otherwise, you may be wasting your time and money.
You can get all this information from the people in charge of the advertising departments. Gather the facts and then compare the results so that you can get the most for your money. Using the wrong medium can be useless for your company, even though both the yellow pages website and phonebook tend to have a good track record when it comes to attracting new customers. Just doing the research before you make any decisions can ensure that you successfully increase your customer base by putting marketing tactics to work for you.
Article Tags: Yellow Pages, Make Sure
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