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Title : Optimizing Our Results
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Optimizing Our Results

Search engine crawlers may look at a number of differentfactors when crawling a site. Not every page is indexed by the search engines.Distance of pages from the root directory of a site may also be a factor inwhether or not pages get crawled.

Marketing on the internet ties together creative andtechnical aspects of the Internet, including design, development, advertising,

Internet marketing also refers to the placement of mediaalong different stages of the customer engagement cycle through banner ads onspecific websites, e-mail marketing. Web 2.0 strategies, search enginemarketing (SEM), and search engine optimization (SEO).

Search engine optimization (SEO) is the process of improvingthe volume and quality of traffic to a web site from search engines vianatural, organic, or algorithmic search results for targeted keywords. Visitthe SEOPhilippinesto learn more of this.

SEO can also target different kinds of searches, including imagesearch, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance,SEO considers how search algorithms work and what people search for.

SEO efforts may involve a site's coding, presentation, andstructure, as well as fixing problems that could prevent search engine indexingprograms from fully spidering a site. Learn more about this with the SEO Philippines.

Another class of techniques, known as black hat SEO or spamdexing,use methods such as link farms and keyword stuffing that tend to harm searchengine user experience. Search engines look for sites that employ thesetechniques and may remove them from their indices.

The leading search engines, Google, Yahoo! and Microsoft,use crawlers to find pages for their algorithmic search results. Pages that arelinked from other search engine indexed pages do not need to be submittedbecause they are found automatically.

Some search engines, notably Yahoo!, operate a paidsubmission service that guarantee crawling for either a set fee or cost perclick. More information about this with the SEO Philippines.

Such programs usually guarantee inclusion in the database,but do not guarantee specific ranking within the search results. Yahoo's paidinclusion program has drawn criticism from advertisers and competitors.

Google offers Google Webmaster Tools, for which an XML Sitemapfeed can be created and submitted for free to ensure that all pages are found,especially pages that aren't discoverable by automatically following links. Formore information about SEO, then visit the SEO Philippines at www.myoptimind.com for moredetails.

Article Tags: Search Engine, Search Engines, Search Results

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