Title : 10 Secrets to Highly Converting Landing Pages
Link : 10 Secrets to Highly Converting Landing Pages
10 Secrets to Highly Converting Landing Pages
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Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";You may have great online marketing campaigns that have always met yourexpectations in terms of delivering results. Yet you are still not seeing asignificant increase in sales from these visitors coming from your campaigns.Why so? Try to change your focus and look at your landing pages instead. Ifyour landing pages are not effective at all, it doesnt matter how manyvisitors you get in a day. You will not get the desired conversion rates unless youdo something about your landing pages.
Your landing pages are very vital to the success of your site. Highconversion rates result from having a well-written page that your visitors willsee as soon as they click on your ads. So how do successful sites do it? Therest of this article covers 10 tips that will help you to develop highlyconverting landing pages.
1. ContinuousFlow
Everything that hassomething to do with your product or offer should match. The keywords used onthe ads that you placed on your marketing campaigns and on the landing pageitself need to be consistent. This would ensure that your visitors will nothave any doubt at all that they are on the right page pertaining to the ad thatthey clicked. There will be no room for them to get confused. Continuity in allof your marketing materials will help visitors quickly decide whether to takeyour offer or not.
2. CustomizedLanding Pages
Highly converting landing pages deliver their messagesstraight to the point. Each landing page only focuses on a single offer. Anyother products offered by the website, as a whole, are showcased in separatelanding pages with different keywords and campaign strategies.
For example, a company offering discounts on electronicgadgets such as iPod, iPhone, and Nokia N-series phones had a specific adwordcampaign for their 50% discount offer on iPhones. A well-written landing pagefor this ad is one that specifically talks about the iPhone offer, its benefitsand a clearly labeled call to action. Discount offers on other gadgets are notincluded in this landing page as these will only serve as distractions tovisitors.
3. AddingRelevant Images
Visitors get more engaged when they see images around thepage that are relevant to the offer. An image is one of the first things thatcatches their attention and make them stay. This is especially beneficial tothose people who do not have much time to read the entirety of your landing pagetext. By seeing an image that encapsulates the offer and displays a picture ofthe product, it helps them make decisions quickly.
In the earlier example, the landing page for the iPhoneoffer will be more enticing if there are photos of the iPhone included in thepage. Be cautious, though, with the amount of images you include in yourlanding page. It should be proportional to the length of the text in yourlanding page.
4. CaptivatingHeadlines
The first thing that will be noticed in a landing page, orin any website for that matter, is the headline. Your headline should be ableto immediately capture your audiences attention as soon as they read it. In afew words, your landing page headline should say what you are offering. A greatheadline is compelling and strong enough to keep the visitors reading throughthe body of the landing page.
5. UniqueContent
Once youve already grabbed the attention of your visitorswith your catchy headline, the body of your landing page should be able tofollow through and keep the visitors reading and, ultimately, make them takeaction. The landing page text should be unique, not copied from another pagewith similar offer. It should state the features and benefits of your product.The landing page text need not be lengthy; as long as it is already able tofully answer the question Why should I take this offer? then you dont haveto elaborate any further.
6. SearchEngine Optimization
Other than your ad campaigns, it will also be a big help ifyou gain more exposure. One way to do this is to ensure that your landing pageis optimized for search engines and aim to land on the top search results pagefor the keywords that you used for your landing page. The previous point,having a unique content, is one way to optimize the page. In conjunction withthat, the keywords used in the landing page should be placed strategically allthroughout the text. Your body should have the right keyword density andplacement, but it should still be able to convey the message and serve its purpose.
Another way to keep your landing page optimized for searchengine is to ensure that it only contains relevant content. Since the main goalof your landing page is to make visitors convert, if you can have a simple HTMLbased website that will be able to serve its purpose, then so be it. Pages thatload fast have better chances of getting higher page rank.
7. EffectiveCall to Action
Having a great headline, introduction and body on yourlanding page will be useless if you dont match it with a great conclusion the call to action (CTA). This is the turning point of your landing page,hence, it should be effective in leading your visitors to take action. Call toaction links or buttons should be very visible to the eye. Size matters in yourCTA; the bigger it is, the better. Your CTA buttons should be placedstrategically all over the page. If your landing page needs scrolling to gothrough the very bottom of the page, make sure that there are CTA buttonsbefore each fold. Also, CTA buttons placed in the middle of the page easilycatches the attention of the visitors.
Other than size and positioning, your CTA button shouldalso have a clear and specific label based on what you want your visitors todo. Some examples of a clear CTA are Sign up for a FREE Newsletter, Claimyour FREE Sample NOW, Try it for 30 days.
8. User-friendlyForms
Landing pages are more effective when forms are designed tothe users advantage. Your forms should only ask for relevant information andnever ask for sensitive information from customers. Whenever possible,auto-populate some fields to make it much easier for the visitor to fill out.
9. ProfessionalDesign
The design of the landing page also plays a big factor.Having a professional design builds credibility of the product and of the site.Visitors tend to trust these types of landing pages more, and end up takingtheir offer, hence, conversion for the site.
10. Havea Safety Net
It is a given that more than 90% of your visitors will nottake the offer the first time they visit the page. However, there might be agood percentage of them who are interested but are just not ready to buy at thetime of their visit. There is a chance that these visitors will convert topaying customers once they are given more information. If they dont want tobuy your product just yet, have them sign up for your newsletter, if you haveone. With this, you will be able to get their email address and use it to sendfollow up letters. If you have a Twitter account, you can have them follow youif they seek more information. If they are genuinely interested and once theyget the information that they need, it is highly likely that they will take thedesired action in just a short period of time.
Creating an effective landing page doesnt happen overnight. It needs alot of research and testing on your part. Use those highly converting landingpages as your guide and identify which technique works best for your site.
Thus this article 10 Secrets to Highly Converting Landing Pages
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