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Title : The Key Distinction Between Local Search Optimization and SEO. When Is The Last Time You Used The Ye
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The Key Distinction Between Local Search Optimization and SEO. When Is The Last Time You Used The Ye

Since the yellow pages are instinct. Local business absolutely must be listed in the local search results for the best possible promotion of their business.

More and more people tend to be shying away from the traditional methods of finding local businesses. When is the last time you picked up a phone book or called a business from an ad in the paper? How many pieces of direct mail advertising do you just throw away and not even look at? When is comes to exposing your local businesss website to as many people as possible local search optimization is the way to go these days. However there are some main differences the business owner needs to be aware of between standard SEO practices and running a local search engine optimization campaign. General SEO targets the search engines organic search results and when done correctly will make your business look very attractive to the searcher, but sometimes the competition already has the top positions locked up. Local search optimization can put your business in the top results quickly but has some key differences as well as target a more specific audience. With just about everyone on the planet having a smart phone that can perform geo-targeted searches, these campaigns are more important than ever.
The key difference between a local SEO campaign and general SEO is the use of maps, addresses, directions, phone numbers, citations, and reviews. These allow the search engines to zero in on the top candidates and return the top local search results for the searcher. These local listings are very user friendly and will give the searcher a phone number and directions to either contact the business or visit the business location. Very handy if you are a local business owner. (Now when thinking in terms of general SEO work most of the time these are not considered part of the main focus. I do believe there are some gray areas between the two though. Title tags and descriptions between the two that stick out the most.
Ranking high in the local search results can be tricky if not done right. But before a business owner can even think about ranking high in these results they need to go out and at the very least claim their business on Google, Yahoo and Bing. Make sure to fill out your listing completely leave nothing blank if you can. Give the search engines as much information on your business as possible. The problem lies in doing it properly and populating the descriptions and your website with the proper keywords and business information so that your business can well in the local search results. If the website and the local listing are not set up properly there will be a price to pay. When performing a general SEO campaign there are many pitfalls too, but these local results are prime real estate, and if everything is not done correctly the local listing will not rank well.
There is much turmoil in the field of local search optimization these days. The search engines are constantly tweaking how these results are shown. It is essential to have your local SEO campaign start out on the right foot. This is the main reason to hire a local search optimization professional if your business is to rank high in the local search results. Its even more important if you want your business to stay on top of these results. With this prime real estate becoming more and more valuable the competition is starting to become intense. Start your local search optimization campaign today and ride the wave to success. Give us a try at www.turnuplocal.com

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